Andy Brice in his blog Successful Software enumerated a great collection of different promotion methods. He also described his own experience with each of them.
Here the list of titles from his posts:
- Search Engines
- Pay per lick ads
- Banner ads
- Download sites
- Press releases
- Trade shows
- Email marketing
- Direct mail
- Print ads
- Forums
- Free ‘lite’ versions
- Cold calling
- Blogging
- Bloggers
- Affiliates
- Resellers
- Retail
- One day discounts promotions
- ebay
- Cross-selling/bundling
- Viral marketing
- Cover CDs
- Online directories
- Word of mouth
Great job.
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